24 May 2012

Boux Avenue Bath Grand Opening

Today has been a really lovely day. I went to the press preview of Boux avenue, did four hours at work and then sat and relaxed with Kassi drinking iced coffee. Bliss!

Boux Avenue is a lingerie business owned by Theo Paphitis who you probably know as being one of the dragons on Dragon's Den. The concept behind Boux Avenue is providing a boutique experience but with prices that are easily affordable. You are offered an amazing customer service experience, lots of choice and price tags to suit a wide range of budgets.
Today was the grand opening of the 12th Boux Avenue store and I was lucky enough to get an invitation to the press preview this morning from Laura of Fluorescent PR. I met Laura at the event and can honestly say she was one of the friendliest ladies I have spoken to in a long time :)
We were all given a tour of the shop, including the changing rooms with their famous light settings of daytime, dusk and night. There is also a button you press to make a phone call to ask a sales advisor for different sizes without having to pop your head out of the door in your undies in a vehr embarrassing way like some stores.
As well as the usual underwear, swimwear and pj's that you'd expect from a lingerie shop, there was also a fairly wide range of gifts and accessories for sale which were all beautifully laid out on tables making them look gorgeous. I really loved the frilly bags that are in the above photo :)
Everything was beautifully presented all through the store and straight away you can tell how much time and effort has been put into making the store look as brilliant as it does. All of the accessories are colour co-ordinated, the underwear neatly presented and the bras all hung perfectly. Even the pairs of giraffe pj's looked fairly classy in their setting :P
Perhaps my favourite thing about Boux Avenue is the clever way that the products are stored. Instead of battling your way through racks and racks of sizes that aren't popular to get to your size, products are kept in draws according to size and you simple slide it out and find what you're looking for. Ultimate win!
As part of the service in store you can ask for a free bra fitting. I decided to do this because my boobs are a nightmare at the moment and I wanted to find out for sure what size I should be buying. I was seen by a lovely lady called Alie who was super friendly and made me feel completely at ease. A lot of people worry about a bra fitting being really intrusive and awkward but it was perfectly fine. Youd do NOT have to take your bra off to be fitted and thanks to Alie I found out I'd been wearing the wrong size and I now own a bra which fits me perfectly. She showed me how to make sure that a bra is the perfect fit and recommended styles to flatter my boobs (they're rather large and heavy so balconette styles are best for me). It was a really good experience and I would definitely recommend getting a fitting because so many of us get our sizing wrong.
We really were spoilt by the lovely Boux Avenue girls. As a final treat we received incredibly generous goody bags, not having been to an event like this before, I was amazed. In my bag I received a pair of pretty knickers, a tube of hand cream, a pot of lip balm, a memory stick (perfect for blogging when I'm not at home!) and a £20 gift voucher. This was all beautifully packaged in scented fabric rose petals, tissue paper and then sealed in a big box. I already used my voucher to buy my lovely new bra and the lip balm and memory stick have gone straight into my handbag.

Thank you so much to Laura for the invitation and thank you to the girls at Boux Avenue for a great time. I really enjoyed myself.
Have you ever been to a Boux Avenue store?
Annie x


  1. Looks like you had a lovely time, I want to have a mooch in a Boux Avenue store, it seems so different from other stores and definitely in a good way :) I have no idea where there is a Boux Avenue near me though aha!

    Frances xx


    1. It really was a lovely shop. So much more user friendly than most underwear shops. Have a look on their website, they should have a store list on there :) I bet theres one you could visit on your trip to London! xx

  2. The store looks amazing! I need to invest some time and money into underwear so maybe I'll pay them a little visit. :)